New PDF release: The packaging development process: a guide for engineers and

By Kristine DeMaria

ISBN-10: 1566768012

ISBN-13: 9781566768016

The Packaging improvement technique: A advisor for Engineers and venture Managers offers the concepts worthwhile for developing, trying out, and launching packaging, in a single handy reference booklet. It does so by means of explaining every one step of ways a packaging venture evolves from the marketing strategy to product release, with an emphasis at the monetary and human assets essential to movement the venture forward.

Included are prolonged case stories and particular circulation charts. The case reviews create an enticing, informative and comprehensible learn, whereas the move charts clarify suggestions.

The textual content is meant to offer package deal engineers and executives the instruments they should notice new package deal principles and to redesign current packaging within the framework of commercial groups.

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Extra resources for The packaging development process: a guide for engineers and project managers

Example text

Kathy suggests they try cartons from another lot if any are available, while she calls the carton supplier to get more information. She also asks Paul to express mail cartons from each lot, KL510 and KL812, to her. A project charter and a project team are not needed for this situation. Page 14 Kathy wants to quickly inform her manager and her operations and purchasing counterparts. So, she leaves them a group voice mail message explaining the situation and what steps she is taking indicating that she will call them individually when she has talked to the carton supplier.

A trip to a store that stocks items unrelated to the package being studied can expand the idea possibilities. If a new package concept is being explored for a food product, a package found at a hardware store or a cosmetic counter may provide new ideas. Understanding what the competition is using for packaging can also be very useful information. A field trip can be taken prior to a brainstorm session to collect packaging props for the meeting. Unusual and unique packages in addition to packages directly related to the discussion topic will help generate ideas.

If none of the ideas has a high probability for success after gathering more detailed information, more idea generation is needed. , proving functionality) the selected idea or ideas.

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The packaging development process: a guide for engineers and project managers by Kristine DeMaria

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