Download e-book for kindle: Stop Talking, Start Communicating: Counterintuitive Secrets by Geoffrey Tumlin

By Geoffrey Tumlin

ISBN-10: 0071813055

ISBN-13: 9780071813051

PLAY DUMB. BE BORING.
DON'T clear up PROBLEMS.

AND primarily, DON'T BE YOURSELF.

Not precisely what you'd anticipate to listen to from a conversation specialist, yet those counterintuitive ideas are accurately what we have to engage productively and meaningfully in today's electronic global. Our overreliance on speedy, affordable, and straightforward technique of "staying connected" is eroding our communique abilities. velocity steamrolls thoughtfulness; self-expression trumps restraint. error and misunderstandings raise. And our relations suffer.

With startling insights and a splash of humor, cease speaking, begin speaking combines medical learn with real-world thoughts to convey a confirmed method of greater communication.

"Only Geoffrey Tumlin may write a ebook a couple of severe problem—our mounting communique deficiencies—and make me chortle and examine all through it. Witty, clever, and one hundred pc exact, Stop speaking, begin speaking issues tips on how to a greater conversational future." — Tina Morris, coping with director at ordinary & Poor's

"An elegantly analytical, obtainable, and relaxing consultant to bettering interpersonal communique, Stop conversing, commence speaking is a key source for someone who desires to be a difference-making chief, supervisor, or crew member." — Eduardo Sanchez, deputy leader scientific officer of the yankee middle Association

foreword by means of Martha Mendoza

NOTE: the canopy is within the metadata yet doesn't look because the first web page of the booklet for a few cause. notwithstanding, this can be a actual retail (from Overdrive) with properly got rid of DRM, so I left it untouched.

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Extra info for Stop Talking, Start Communicating: Counterintuitive Secrets to Success in Business and in Life

Example text

It is also a boon for buyers and investors who are looking for the best product, because it enables them to move rapidly and across great distances. But for those who are seeking patience and perspective, interconnectedness creates a constant set of pressures and distractions that are hard to overcome. Consider the rise of after-hours call centers. Customers now routinely place orders or ask questions from halfway around the world; serving them requires 24/7 transaction capabilities, meaning that there’s little built-in rest or 53 MERGE AHEAD downtime for a supplier any more.

Without this coordination, economies of scale and competitive advantage are diminished. For example, acquiring a local manufacturing company based in Cape Town may not provide relevant scale for a conglomerate with interests in emerging markets if that is its only business in southern Africa. But the same manufacturing acquisition might be a terrific match, in terms of relevant scale, for a company with a string of related business interests in the region. Having scale in purchasing isn’t rel30 BIG IS BIGGER THAN EVER evant if a company simply buys more supplies from more purveyors, but it’s very relevant if it reduces costs or improves viability for suppliers—and therefore offers a customer with relevant scale more bargaining power.

In the process, they have redefined their offerings in ways that create more revenue per consumer. Local “mom and pop” 38 BIG IS BIGGER THAN EVER telephone or cable companies, or Internet service providers, could never compete at that scale. Another classic example is the creation of PepsiCo in 1965 from the merger of Pepsi-Cola and Frito-Lay. Soft drinks and snack foods (enabled by direct store-delivery expertise in both businesses) turned out to be a perfect marketing match, and expanded Pepsi’s customer wallet share.

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Stop Talking, Start Communicating: Counterintuitive Secrets to Success in Business and in Life by Geoffrey Tumlin


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