Brainstorming and beyond: a user-centered design method by Chauncey Wilson PDF

By Chauncey Wilson

ISBN-10: 0124071570

ISBN-13: 9780124071575

ISBN-10: 012407166X

ISBN-13: 9780124071667

Brainstorming and past describes the thoughts for producing principles verbally, in writing, or via sketches. the 1st bankruptcy makes a speciality of brainstorming, the root approach for ideation, that's a posh social technique construction off of social psychology ideas, motivational constructs, and company tradition. Brainstorming is often portrayed as a good way to generate rules, yet actually, it's a advanced social procedure that's usually unsuitable in ways in which usually are not self-evident. bankruptcy 2 discusses Brainwriting, that is a version on brainstorming during which everyone writes rules down on paper after which passes the paper to a brand new one who reads the 1st set of rules and provides new ones. in view that there is not any crew shouting out of principles, powerful facilitation talents aren't required, and commonly, Brainwriting effects tremendously exceed these of team brainstorming in a shorter time simply because principles are generated in a parallel, instead of serial, style. Brainwriting turns out to be useful whilst time is proscribed, teams are adversarial, otherwise you are facing a tradition the place shouting out wild or divergent rules can be tricky. eventually, in bankruptcy three, readers find out about Braindrawing, a mode of visible brainstorming that is helping practitioners generate principles for icons, different portraits, consumer interface layouts, or website designs. every one of those equipment presents readers with how one can generate, current, and evaluation principles to allow them to start construction a powerful beginning for product luck.

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Extra resources for Brainstorming and beyond: a user-centered design method

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Provides social interaction舒people like to work together in groups to solve problems. 2 Weaknesses 舦ŠIs sometimes less effective than having the same number of participants generating ideas individually. The quantity of ideas can suffer when one person in the brainstorming group blocks the production of ideas by other participants by telling 舠war stories舡 or whispering to a colleague. Brainwriting, covered in Chapter 2, can yield a trove of ideas using a silent method where participants write ideas on slips and hand them in or pass them to someone else who adds additional new ideas or modifies previous ones.

Paper, pens, sticky notes, and tape are about all you need unless you are doing remote brainstorming. 舦ŠIs a useful way to get over design blocks that are holding up a project. 舦ŠIs a democratic way of generating ideas (assuming that particular people don舗t dominate and you have a good facilitator). 舦ŠProvides social interaction舒people like to work together in groups to solve problems. 2 Weaknesses 舦ŠIs sometimes less effective than having the same number of participants generating ideas individually.

Anything that limits the number of ideas is contrary to the intent of brainstorming. For example, brainstorming participants should not be taking their own notes because that keeps them (and those around them) from generating ideas. ) or checking out Facebook during brainstorming. After the brainstorming session, you can criticize, rate, rank, or vote on what makes a good idea, but during brainstorming the focus should be on getting as many ideas as possible. ŠDefer judgment about the quality of ideas.

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Brainstorming and beyond: a user-centered design method by Chauncey Wilson


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