Download PDF by Alexi Venneri: Balls! : 6 rules for winning today's business game (brave,

By Alexi Venneri

ISBN-10: 0471722308

ISBN-13: 9780471722304

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Additional info for Balls! : 6 rules for winning today's business game (brave, authentic, loud, lovable & spunky!)

Sample text

He spent three years on the mountains before returning to Harvard, where he earned simultaneous graduate degrees in business administration and law. He joined the Boston Consulting Group in 1978 and began a successful six-year career advising the CEOs of Fortune 500 companies on business matters. But eventually the beer business beckoned. Here’s the way Jim describes it in his company bio: “My father went crazy when I told him I wanted to start my own brewery. ‘We’ve spent 20 years trying to get the brew smell out of our clothes,’ he said.

But another bolt of lightning was about to strike. “At the time I really didn’t care who was making the calls,” admits Wally. “I was happy to know which vans were delivering returns on our investment and which weren’t. ” One night, as Wally reviewed a day’s worth of calling records, Lonnie walked past his desk. Then he stopped and turned around. In a flash, Lonnie realized that his van-based ad campaign had the potential to become much more than just a one-time business tactic. It could be the basis for a whole new enterprise, and maybe even a whole new industry.

He has attention deficit disorder, which makes it difficult for him to perform some of the straightforward tasks that you or I might take for granted. He can’t play chess, read 1,200-page Russian novels, or sit through three-hour business meetings. But Lonnie Benson has learned to honor and respect the flashes of inspiration that illuminate his brain like bolts of lightning on a dark summer night. When one of those bolts arrives, Lonnie Benson pays attention to it. That’s how he’s different from most of us, and that’s why we’ve all got something to learn 11 TLFeBOOK from him.

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Balls! : 6 rules for winning today's business game (brave, authentic, loud, lovable & spunky!) by Alexi Venneri

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