Kevin Roberts's 64 Shots: Leadership in a Crazy World PDF

By Kevin Roberts

ISBN-10: 157687771X

ISBN-13: 9781576877715

64 photographs: management in a loopy World is a compendium of value-accelerators for enterprise and existence. it's accumulated as a sixty four shot process from the astute observations and noteworthy lifetime of inventive enterprise chief and iconoclast Kevin Roberts. A provocative determine traversing the peaks of world trade, media and activity, Kevin Roberts - writer of the groundbreaking suggestion Lovemarks - is well-known as considered one of state-of-the-art such a lot uncompromisingly-positive and inspirational leaders.

In 64 Shots, Roberts attracts at the largest rules, hardest stories and maximum impacts of his existence to give 16X4 stripped down, straight-forward and instantly-absorbable insights on tips to deliver order to the chaos of commercial and lifestyles. The punchy insights into profitable - hitting readers frivolously jab after jab - are an array of one-liners, sound bites, tweets, charts, fees and ancient reference issues. they're loaded with Roberts' event, tale, brio, provocation and direction. 

The language is severe, brimming with the irrepressible angle and provocation that fueled Roberts' meteoric occupation. whereas there's a series, the sixty four pictures are stand-alone signposts in the direction of dwelling an enterprising and profitable lifestyles. a person can dip into the ebook anyplace and locate value. 

The writing is followed through (not unavoidably associated with) a visible order of black-and-white photographs of leaders of their cultural fields, a few glossy, many ancient, a few well-known, and all own. This eclectic number of individuals are either direct and oblique affects to Kevin Roberts' existence. all of them have an attractive - and a few mysterious - connection to suggestions of management in a loopy international. Examples are: Mary Quant, Vince Lombardi, Margaret Thatcher, Vivienne Westwood, Twiggy, Tom Peters, Peter Drucker, Martin Luther King, Renzo Rosso, Brigit Bardot, Bob Dylan, Sean Fitzpatrick (a rugby player). 

The booklet is excessive contact and shiny. It seems like Apple, now not Shakespeare. sixty four photographs - will you are taking them?

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Additional info for 64 Shots: Leadership in a Crazy World

Example text

At parity, you can’t rationalize, process, or debate your way to glory. Ideas create Blue Oceans. Ideas are the currency of the millennium. The cultures with the most ideas, generated fastest, win. IT IS A CRAZY WORLD Ideas are the most fragile things on earth. In most companies, the “Abominable No-Man,” aided and abetted by cynics and contrarians, kills them at birth. We need crazy people. Crazies are the only ones who will protect and nurture an idea. Crazies crack the case, nail the solution, score the goals, and win the game.

I try to do my best all of the time. Get yourself into a position where you do less and you play to your strengths with single-minded focus. This takes mental toughness. Being average is a waste, and can get really boring. Being the best you can be, in your own mind, not in anybody else’s, is a cool thing. It means you don’t get frustrated, bitter, cynical, jealous, or regretful. If you know you’re giving it all you can give, it simply feels great. No one can ask for more. You feel upbeat, positive, optimistic, and seriously happy.

Leadership is a question of character. It is a mix of qualities. Lead ers know themselves and understand others. They show empathy and confidence. They decide when no one else has the guts. You need your ABCs. Ambition. Belief. Courage. Avoid moderation. Good is no good. Aim to be a great leader. Greatness goes to extreme positions and makes extreme choices. A great leader stands for something transformational. Andy Warhol and Bob Dylan are two of my heroes. They led cultural transformational change.

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64 Shots: Leadership in a Crazy World by Kevin Roberts


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