Download e-book for kindle: 30 Minutes to Brainstorm Great Ideas (30 Minutes) by 45 Alan Barker

By 45 Alan Barker

ISBN-10: 0749423587

ISBN-13: 9780749423582

Presents principles and recommendation on brainstorming by myself or in a bunch to come back up with rules that actually paintings.

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Additional resources for 30 Minutes to Brainstorm Great Ideas (30 Minutes)

Sample text

Yet for many of us, visualizing is a skill we have lost or had educated out of us. Making mental pictures – a kind of structured and willed daydreaming – can suggest many new ideas for solutions if we give it the chance. Pick a word or picture at random – perhaps using the oracle. Let it trigger a mental picture. Then bring the picture alive and let it take its course, like running a film in your head. Allow it to take whatever twists and turns it wishes. Replay the film after a few minutes and note down the most powerful images or sequences and any ideas that they suggest.

What connections can you make? How can you transform those connections into ‘How about’s’? Take your time. Go beyond any obvious connection, to a second, third and fourth. Let the juxtaposition spark chains of associations in your mind, and use these as triggers for new ideas. If there seems to be no connection at all, don’t give up. There are connections: our task is to find them. The oracle works on the principle that everything is connected to everything else. Metaphorical thinking Metaphorical thinking describes or defines something in terms of something else.

The purpose of the session’s first stage, then, is to explore the problem as fully as possible (see Figure 5). The team’s goal is: To find the part or form of the problem most suitable for creative treatment First-stage thinking: the team listens to the Task as Given, finding new ways of looking at it, creating new expressions of it Second-stage thinking: the client chooses a new form of the task – the Task as Understood. The team judges its suitability for creative thinking and takes it forward to the session’s next section.

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30 Minutes to Brainstorm Great Ideas (30 Minutes) by 45 Alan Barker


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